Development Partnership
Conducting research toward new or improved products and services requires monetary investment, time, worker capacity and, in some cases, specialized equipment.
Strategic Sales Partnerships
Similar to referral partnerships, strategic sales partnerships exist between manufacturers and businesses with the capacity to resell goods and services.
Cobranding
Through cobranding, two or more manufacturers or sponsors produce an original product or service that is then offered under all of the partners’ names.
Supply Chain and Channel Partnerships
Supply chain partnerships, also known as channel partnerships, occur between buyers and sellers at every level of the supply chain.
Strategic Integration and Referral Partnerships
Strategic integration and referral partnerships generate passive channels of customer acquisition. Through such arrangements, businesses agree to refer customers to their preferred partners.