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Partnerships can be categorized based on their intended purpose, whether they are formed between companies operating within the same industry or across different industries. While the nature and formality of partnerships may vary depending on their specific objectives, the ultimate aim of Techwizens is to create strategic partnerships to leverage shared resources to facilitate growth and development for all involved parties.
We’ll define a strategic partnership as a formal relationship between two or more organizations.

Development Partnership

Conducting research toward new or improved products and services requires monetary investment, time, worker capacity and, in some cases, specialized equipment.

Strategic Sales Partnerships

Similar to referral partnerships, strategic sales partnerships exist between manufacturers and businesses with the capacity to resell goods and services.

Cobranding

Through cobranding, two or more manufacturers or sponsors produce an original product or service that is then offered under all of the partners’ names.

Supply Chain and Channel Partnerships

Supply chain partnerships, also known as channel partnerships, occur between buyers and sellers at every level of the supply chain.

Strategic Integration and Referral Partnerships

Strategic integration and referral partnerships generate passive channels of customer acquisition. Through such arrangements, businesses agree to refer customers to their preferred partners.

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